Today's web and app markets are crowded with fierce competition in every product and service niche. To stand out from the crowd, you'll need to design and execute a compelling and unique experience for your users. But "designer" does not mean "artist." The job of a designer is not self–expression, it's problem–solving. Mark Kraemer will share both the holistic approach his team uses to identify key design decisions for every project they tackle, as well as four key principles for creating efficient and pleasing visual designs.

Mark's slides are here.

View a detailed blog post about the "UX Stack" here.